Bringing the Mega Festival Back to Australia

At a time in Australia where bush-doofs and three day raves reigned supreme, hosting a first year mega-festival filled to the brim with EDM, house and hip-hop artists on the line-up was as bold as it was unusual. Festival X not only shattered expectations of attendance, crowd engagement and genre popularity, it proved that they were what was missing in Australia’s festival season.  

The 2019 debutant hosted a range of artists and DJ’s across different genres and managed to appeal to a large audience and tapped into a fan base that was not previously being catered for. The stage diversity showcased local talent including Onelove’s own JDG, JAMO and SophieGrophy- as well as international heavyweights - Calvin Harris, Armin Van Buuren and Lil Pump. 

The sheer capacity of the festival allowed for spontaneity and Coachella - esque guest appearances including controversial hip-hop outfit OneFour and popular Australian rapper Tkay Maidza during Canadian producer Murda Beatz performance and a surprise verse from Hooligan Hefs during the high-octane set of Sydney’s Sunset Bros. Festival X Melbourne also had its fill of the unexpected, as Entourage star Adrian Grenier took to the stage during the infamous, cake-throwing festivities of American DJ / producer Steve Aoki. 

The festival also offered a variety of food options that catered to all dietary requirements, well-cleaned bathroom facilities, fun branding activations and a safe, inclusive space for everyone to feel and dance comfortably throughout the day and all night long. 

Festival X has had a transformative impact on the Australian music industry as a whole, as well as unknown influences worldwide. There is no doubt that the 2020, sophomore version of the festival will provide all of the good times and more. 

Festival X 20XX is coming soon. 

Quote from Onelove Music Group director / part - owner of Festival X Frank Cotela: “We’re thrilled to see 100,000 live music fans come together for the first annual edition of Festival X. Audiences in all states treated each other with respect and unity, looking after each other and sharing the love of live music, so we can’t thank attendees enough for joining us on this amazing journey! We’re excited to kick of Summer next year once more with a Festival X tour that will be bigger and better than ever!” - Frank Cotela